How are people tracking AI search referrals now that source data is messy?
Looking for a durable way to separate AI Mode, ChatGPT, Perplexity, Claude, and classic organic visits without making the dashboard unreadable.
Q&A
Questions marketing engineers are actually trying to answer.
Keep the setup concrete. The best answers include the tradeoff, the failure mode, and what shipped.
What scripts are worth keeping in a paid media operator's toolkit?
Trying to separate durable automation from the scripts that look clever once and then quietly rot.