NYC marketing events 10/5

Hey y'all,

Ad Week in NYC this week — and I'm speaking on a LinkedIn B2B GTM panel mid-week if you're at SF Tech Week (RSVP here).

Upcoming Growth Circuit Events — my community for marketing engineers

• Fri 10/9 @ 7am ET — Good Friends Run Club (beginner-friendly full loop, Prospect Park)
• Fri 10/9 @ 1–2pm — Show & Tell (Zoom, 5 mins to show something you built)
• Sun 10/11 @ 2–5pm — Growth Circuit House Party #2 (literally a party in my Brooklyn apartment)

Cool NYC Events This Week

• Tue 10/6 @ 6–9pm — Ophelia Demo Night: The Future of Agentic Commerce (Betaworks / Meatpacking, free)
• Tue 10/6 @ 6–8pm — Storytelling as GTM (Midtown South, free/approval)
• Tue 10/6 @ 6:30–9pm — ElevenLabs × Creator Spotlight: The New Reach (Lower Manhattan / ElevenLabs HQ, free/approval)
• Wed 10/7 @ 7–9pm — Advertising Brand & Agency Mixer (Midtown, free/approval)
• Thu 10/8 @ 6–8pm — Adtech and AI: How LLMs and Agents Are Changing the Game (535 8th Ave, free)

Coming up

• Tue 10/13 @ 12pm ET — Where do you stack up in AI Search? (Noble × Profound) (Zoom, free — I'm speaking)
• Thu 11/5 — Thesis: 2027 by Every (Brooklyn, apply/paid)

Best thing I read this week

• The 30-day upsell window (Kyle Poyar on when SaaS customers actually upgrade)

See you next week :)

Nick Lafferty

p.s. reply if I missed any cool events this week